BEAUTY FEATURE FRIDAY – SYLVIE HURFORD FOR L’ OREAL
21. May, 2010 
19 Comments
Why me? Why anyone?
So there’s been a lot of hoo-ha lately about ‘faces’ and ‘brand ambassadors’ and ‘spokesmodels’ and the endless uncovering of huge Hollywood heavyweights appearing in Japanese commercials for everything from peanuts to pantyhose. We are flooded with tweets and facebook updates from some of our local favourite lovelies punting sunglasses, tanning products, twisps and nightclubs. So who are we supposed to believe? Why them? Why anybody?
In February this year, I was appointed make up spokesperson for L’Oreal cosmetics. This title incorporates brand ambassador, name, face and in some instances creative director of make up, in association with the company on fashion weeks, advertorials, campaigns and editorial. It is a marriage of a 15-year career, with the biggest cosmetics company in the world. It has come after other offers, much sponsorship, countless campaigns for some of the other big players in the industry, some heavy flirtation and is undoubtedly the biggest and most important ‘marriage’ that I’ve made in my career, and was 100% worth waiting for.
People are most circumspect about spokespeople; their first instinct is to try to catch you out.
‘Yes’, they say ‘ but do you really use L’Oreal’? Um, yes.
‘
Do you really love it’? Um YES.
Wearing someone’s sunglasses is one thing. Tying in a career, contractually with someone is commitment – and not one you take lightly. And not one you do with just anyone – c’mon this is L’Oreal we’re talking about – first prize, prom king
I represent Everywoman, and every make up artist. We all use different brands, for different things and we all know that. What we don’t always remember is that nobody knows that better than cosmetics companies and beauty houses.
Of the 10 brands you have in your kit, are 2 ours? Fantastic! None? Well what can we do, manufacture, market or develop for you to change your mind or to fulfill your needs?
And that’s the reality.
And its awesome. Sometimes its cocktails at swishy functions, others, stuck in mud on the way to a location 2 hours out of town at the crack of dawn. Some days its battling the only two roads I know in Johannesburg (Katherine street and Rivonia Road BTW!) in a Kia Picanto with a broken Garmin, others its all drivers in Mercedes with mineral water and newspapers. Some, its shooting highly technically challenging make up campaigns, sweating backstage, furiously answering emails, talking at functions and rushing to do the school run, others its business class. But it’s all amazing
So in answer to your question, do I use L’Oreal, do I love it, do I recommend it? Yes, yes, YES.
Here are my top personal five. They might not be yours but hey, something will be!
Extra Volume Collagene mascara by L’Oréal Paris
I am evangelical about this stuff – I know, its getting old! I don’t leave home without it and although I’m lucky enough to get it by the bucketload, if I run out and the courier is only coming in the morning, I buy it!
Glam Shine 6H Volumizer Addictive Peach
The name says it all! This lives in my bag, my kit and my cubbyhole.
(Kim: Sorry to butt in, I am using the Absolutely Red Glam Shine 6H and love it. Fab colour for winter.)
Loreal Vitalift Self Heating Cleansing Wash
Seriously, this is RIDICULOUS. I don’t want to ruin the fun. But it warms up! I am obsessed with technology and this just blows my mind. I’m a huge fan of exfoliating and this does the job, daily.
L’oreal True Match Mineral Powder In my kit, in every colour. Not too matte, not too sheeny, cute built in brush and MOST importantly doesn’t give that tight powdery feeling on your skin that makes you want to pop your eyes and stretch your cheeks to get the life back which I hate
Elnett spray
Duh. Smells like ballet classes, holds tighter than a clingy boyfriend and brushes out with no residue. Ta dah!
L’Oreal Paris Color Appeal Trio Pro in Night & Day Black
Oh come on… just try it! Pigment is brilliant, tiny little specks of sparkle in all the right places and pretty much a fool proof way to get a smoky eye.
L’ OREAL GIVEAWAY:
So 10 lucky readers who follow me on twitter ( sylvieloreal) be my friend on facebook ( oh please, be my friend) Sylvie Hurford L’Oreal Paris and re-post here, Will received 2 x L’OREAL Glam Shine 6H Volumizer Lip Glosses. Because don’t just take my word for it!
Hey Sylvie
I’ve added you as a friend on FB (from my own profile) and am following you on Twitter (under work profile – HUMMER Apparel). Would love some of this gloss, looks extremely glam, and L’oreal offers a great quality product.
This gloss is soooo fabolous! totally glamourous! i’ve added you on fb, (please accept ) and am now following you on twitter
lovely quirky article! Loved it!
Hey, wow great read! Added you on Twitter and on Facebook it alternative you
xxx
I will do anything for lip gloss
Lip Gloss! Ahhh! My bestiest! Added on twitter and facebook – links below! Holding thumbs, throwing salt and rubbing lukcy rabbits foot….hoping the goddess’s of Lip Gloss are looking down on me!
http://twitter.com/sylvieloreal
http://www.facebook.com/search/?post_form_id=28504dbd446e7f25d9beae8aac0416da&q=Sylvie+Hurford+Loreal+paris&init=quick&ref=search_loaded
Hi there. My lipgloss stocks have run low and desperate for some new winter shine for my lips!
added on FB and following on Twitter!
My friend – this article has actually got me wanting to go out and buy make -up (and as you know thats a big thing)
Love Beauty Feature Friday. Great article Sylvie. And stunning pic of you my friend
My make-up box needs a bit of a pimp!
Hi!
Following you on twitter and added you to FB.
The gloss really looks GLAM!
Hi Sylvie & Kim!
Always look so forward to Beauty Feature Friday! It’s so TOTALLY my BFF! And a lovely surprise and article from you Sylvie!
Would love to win glosses. Will do tricks
Already friends with you on facebook, Sylvie. Following both of you on Twitter.
Been sick this week, gloss will cheer me up!
Hope you both have a lovely weekend!
Hey girls!
I’m a religious follower of Kim Gray and now Sylvie too! I’ve added her on Facebook as well!
I’ve tweeted! what more can a girl do to win?? I have to have this! so glam!
Brilliant read! Fabulous tips! Thanks, Sylvie!
Now that’s one mascara I haven’t tried… will go get some. And that gloss looks divine!
Desperately need to have this glam gloss to counteract dry winter lips. pick me, pick me !
Have added you as a friend on FB, yay!
xxx
I really hope I win this lip gloss!
Yay! Something other than blue to colour my Monday with!
(Added on FB)