Image via Arc Media.
I am sure you are all familiar with the gorgeous and sexy Peroni Ads. They are so ooh la la vintage glam! Well with the world cup heating up – Peroni has launched something exciting for all Italian lovers, whether it’s their football team or pasta you drool over.
Peroni Nastro Azzurro is pleased to announce its new online community for enthusiasts of all things Italian, which it is launching in one month as part of its sponsorship of the Italian football team, also known as the Azzurri.
‘Il Bel Gioco’ or ‘The Beautiful Game’ will celebrate the passion of Italy and its people – both on and off the football pitch – and will feature exclusive content from iconic Italians and aficionados of Italian style, design and food.
Commencing 10th June 2010 and online exclusively for the five weeks of the World Cup, Ilbelgioco.com will feature interviews, blog entries, podcasts and images from the brand’s global ambassadors: 2006 football champion, Fabio Grosso; Michelin star chef, Giorgio Locatelli; celebrity fashion designer, Antonio Berardi and Italian design heir, Matteo Alessi.
Other guest contributors will include: fashion icon, Elio Fiorucci; Puma Italia’s managing director, Andrea Rogg; published author of Calcio: History of Italian Football, John Foot; founder of food emporium Eataly, Oscar Farinetti and Australian photographer Julie Adams, who captured The Beauty of Italian Women, to name but a few.
Check it out here if you’re craving for a little Italian fix.
