Get loud

Tommy Hilfiger creates the ultimate fragrance for generation Y. ‘This project combines three of the things I’m most passionate about’ says Hilfiger, ‘Fashion, music and fragrance.’

Hilfiger used the industry experts in their fields, all epitomizing that of generation Y. Daisy Lowe and Josh Beech along with Grammy Award winning group The Ting Tings are stars of the energetic new ad campaign. Watch the TV Commercial here.

Francesco Carrozzini, a well know photographer for capturing musicians for magazine’s like Rolling Stone, perfumers Aurelien Guichard and Yann Vasnier, music man Fabien Moreau and bottle designer Chad Lavigne are all young, enthusiast at the top of their game. . . you could get nothing but a young, vibrant energy through this collaboration.

‘It was an incredible feeling , to be 27 years old and given so much creative freedom with this project’, says Carrozzini. ‘ It was clear that they really wanted us to work together to create something different and to convey this energy that was a little gritty and really alive. I think that they saw that we were part of the audience they wanted to connect with. It wasn’t just a fragrance campaign I was working on, it was more. Watch the collaboration story here. (Loved this vid)

Watch the making of the commercial here.

Above The Ting Tings on set.

Daisy Lowe and Josh beech on the set of the new loud commercial.

The bottles mimic that of a vinyl record and the bottle top that of the volume dial. Turn it loud!

Loud for her carries notes of Lychee, Rose and patchouli while Loud for Him also carries the Patchouli and rose cords but is mixed with a rock n roll tobacco undertone. A truly his and hers fragrance, and priced at R245 for 25ml, it’s a great way to buy yourself and your partner the next big thing in fragrance.

So go on, and get LOUD!