How cute is this Campaign for Sunglass Hut Staring Rachel Bilson – Sunglass Hut Tells us more about this fashionable relationship.
‘Recognized by People Magazine as one of the best dressed celebrities, Rachel Bilson first partnered with Sunglass Hut in May 2010, when the retailer opened its first Flagship location on New York’s famed Fifth Avenue. Since then, Rachel has been working very closely with the team to deliver the latest trends and styles in eyewear.
“The brand had no reservation in renewing this partnership”, said Fabio d’Angelantonio, Chief Marketing Officer at Luxottica. “Rachel truly personifies our brand values: she is incredibly stylish, talented, cool, fun, sexy. She is a key asset in helping us connect with our target consumers, and best represents Sunglass Hut as the leading authority on premium eyewear.”
According to Rachel,“It is no secret that I love sunglasses, so being a part of Sunglass Hut has been a great ride so far, and I am ready for more! First I love working behind the scenes of fashion, and second I like that Sunglass Hutreally wants to connect with customers, and I get to talk to them too!”
The Rachel Bilson Summer campaign launches at all Sunglass Hut stores nationwide from 1 August 2011. Featuring Rachel wearing a pair of diamante embellished Versace’s at R2590.00 the campaign is the celebration and culmination of these two celebrity brands.’
