YAY! We just won World Design Capital 2014. It’s easy to see why with such beautiful and creative instillation’s like this at The Cape Quater.
Says the Cape Quarter: “With a global recession shifting consumer behaviour away from spending for the sake of it, retail has needed to transform itself to appeal to a new kind of shopper. Today’s consumer experiences retail as a sensory journey, an ethical investigation and an interaction with design.
Design Now! is a week long programme of design events, installations and exhibitions which takes place from 27 October – 5 November 2011, at the Cape Quarter Lifestyle Village in Greenpoint, Cape Town.
Key to Design Now’s success is its determination to tell the retail story through a journey, rather than a parade of labels and shop names. Inspirational pop-up galleries and dynamic décor and furniture installations curated by leading interior stylist, Tracy Lynch, tell a textured story. Throughout the series of exhibition installations entitled Designer Nature, Culture Clash and Old School, New School Lynch draws on the retail offering of the shops in the Cape Quarter Lifestyle Village to weave collections of objects linked by theme.”
For more information, visit www.capequarter.co.za
