Exciting times! For the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The H&M Studio Collection will be presented to fashion fans at Paris Fashion Week in the brand’s first-ever ‘see now buy now’ show on 1 Marchand available to customers on hm.com immediately after and in selected stores from 2 March.
Says H&M: “H&M SS17 Studio Collection is the title of our key seasonal fashion collection. It’s about our love of fashion and is at the heart of everything we do. The collection is created by a core design team within H&M, who each season creates a limited-edition collection full of key looks and statement pieces. The H&M Studio collection presents H&M’s own design and our most important trends and statement pieces for the season. Femininity, volume and traditional techniques are mixed with the functionality and high-tech details of sportswear – elevated to create a fresh modern clash.”
The collection will be available in South Africa in the following stores:
Sandton – women, men’s and kids collection
V&A Waterfront – men’s and kids collection