DKNY has just launched a wonderful digital campaign…
pureDKNY is about respecting Nature and doing simple yet meaningful actions.www.pureDKNY.com embraces these ideas and asks users to take care of a tiny plant which is asking for just one thing: growing…If they do so, the plant will reward them and become their guide into the world of pure DKNY.
Growing the plant is easy: it just needs users to perform a few simple tasks (starting with giving it one first drop of water). Each time the plant reaches a new height, users access new information about pureDKNY.Each information gives hints on one of the three main themes which define the fragrance:
– a whole new scent
– a way of being
– a responsible product
The key ingredient to this fragrance is a drop of vanilla in water from Uganda.Most of the Uganada Vanilla Been farmers are women. DKNY is actively involved in empowering women in Uganda by buying the vanilla bean.
So go and play, explore and learn about the pure world of pureDKNY and smell fabulous!
*Pop back next week to stand the chance of winning a his and hers DKNY Love From New York Fragrance! Happy Friday, love me….