Kim Gray

Studio. w at woolworths

Summer is here, bursting with eye catching colour to bright white shades, enough to make anybody excited about re-vamping their work-wear wardrobe! With a brand new season ahead, so is Studio. W re-vamped and renewed, ready to bring you the latest in colour trends and great cuts! What’s best of all, it’s truly affordable. Get the Must-Have straight leg trouser at R299 to genuine leather sandals at R160.

 

“Studio.W has been a remarkable success since its launch three years ago,” says Woolworths Group Director of Marketing, Charmaine Huet. “Our goal is to continue building on that success and establishing Studio.W as the brand for simple, modern styles that are easy to put together and offer the excellent value our customers expect to find at Woolworths.”

 

Edited, co-ordinated ranges with a distinctive understated, confident style will continue to be the signature of Studio.W in casual and careerwear as well as in lingerie and home décor. Summer will also see a wider range of footwear and accessories to complement the fashion collections. “Fabric selection will continue to play a crucial role, and from this season we are introducing a limited luxe selection which will include silk and silk blends, linen and linen blends as well as beautiful rayon and modal blends,” says Huet.

 

And colours? “The Studio.W offering has always been built on a strong foundation of neutral colours such as white, black, grey and stone, but will always also have a monthly input of relevant highlight colours.” This summer is no exception, as the strong, bold, colours and graphic patterns of the season are reflected in the ranges.

 

Womenswear for summer features the cropped skinny pant, the shell top, the shift dress, the racerback tank and the wide leg trouser, while in menswear, the new slimmer silhouette in shirts, city shorts and tailoring is prominent. “Whether you’re dressing for the office, the weekend or an evening out, Studio.W will have just what you’re looking for!

 

We got to get a sneak preview at the Cavendish Square Store, take a look!

 

Not to mention, their world class ad campaign. Truly chick! You can now easily shop the looks here! Click, click, fun, fun! For more exciting Studio. W News, watch Top Billing this evening for details.

WIN:

12 Lucky Kim Gray Readers stand the chance to WIN this gorgeous Studio. W Scarf. Ooh I love the lemony hues.

Simply e-mail me [email protected], titled Studio. W and tell me how you’d style this gorgeous scarf. 12 Winners will be announced on Friday 23rd September! *Open to S.A only. Good luck! xx

 


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About

From an early age Kim showed an interest in many different creative expressions. Having grown up with parents involved in the advertising industry she soon developed a passion for styling and design. Read More

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