A cool new look and campaign for Aldo, GIVE ME ALDO!
“This season we stripped everything down to the essentials. We wanted the product to speak for itself so we brought it to the forefront of the campaign where it belongs. Pure white backgrounds, all-black-styling, models seemingly floating in space, and beautiful product that stands out loud and proud. There’s an honesty to unapologetic minimalism – it’s fun and confident in its simplicity,” explains Douglas Bensadoun, Creative Director – Vice President, Marketing for ALDO. “The collection is varied and the campaign reflects it. Whether your style is metal, punk or glam, GIVE ME ALDO delivers. “