I love the new “GO FORTH” Campaign for Levis, focusing on positive change in our world! It really hit home this campaign. While technology has slowly been clouding my life, I’ve recently had some down time and the opportunity to take a step back. While online is my business and technology an incredible vehicle to market, express and converse on a global level, sometimes we can become so absorbed in our computer screens, not taking the time to spend with loved ones, out doors, helping others or just being. So I feel like it’s my time to “GO FORTH” – perhaps it’s your too?

 

More about the campaign:

The Levi’s®brand (www.levi.com) introduces the first global creative platform and global marketing campaign in the brand’s 138-year history. ‘Go Forth,’ a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times – ‘Now is our time.’

 

Throughout the Levi’s® brand’s history— from the youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium — Levi’s®jeans have been the uniform of progress. ‘Go Forth’ pays homage to the brand’s heritage and celebrates today’s pioneers who are taking action to build a new and better future. The new global platform builds upon the brand’s successful 2009 and 2010 U.S. marketing campaigns and was informed by research from around the world that shows that the youth of today believe it is up to them to make the world a better place.

 

“Youthful optimism and energy are at the core of our DNA and this overarching theme resonates with people around the world,” said Robert Hanson, global president of the Levi’s®brand. “‘Go Forth’ is more than a marketing idea. It is also a rally cry; because now, more than ever, the world needs people with a pioneering spirit who still believe that anything is possible. For youth today, optimism is power.”

 

The introduction of a global creative platform is the culmination of several years of rejuvenation for the Levi’s® brand. In recent years, the brand has introduced revolutionary innovations in its men’s and women’s product lines and renewed the Levi’s® retail store experience in an effort to engage a new generation of Levi’s® customers.

 

The first manifestation of the new ‘Go Forth’ creative platform is the global integrated marketing campaign launching in early August. Later this year, consumers around the globe can get directly involved in pioneering positive change through a Levi’s®‘Go Forth’ digital engagement program supporting global sustainability efforts. The ‘Go Forth’ tenets will also inspire the development of Levi’s®global product lines for 2012 and beyond.